You’ve built a quality in-house marketing team, and you’re driving tons of traffic to your site through organic search and paid ads. So what’s next? Affiliate marketing. Running your own affiliate program is one of the most effective ways for brands to make money online. As a result, affiliate marketing spend in the US has … Read More

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You’ve built a quality in-house marketing team, and you’re driving tons of traffic to your site through organic search and paid ads.

So what’s next?

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Affiliate marketing.

Running your own affiliate program is one of the most effective ways for brands to make money online. As a result, affiliate marketing spend in the US has increased dramatically over the past decade and is projected to hit $8.2 billion by the end of 2022.

If people are investing that much money in affiliate activity, you can bet they see a tidy return from it.

Affiliate marketing works so well because it taps into one of the most fundamental marketing rules: your best affiliate marketers are your customers.

In other words, if someone’s used your product, enjoyed it, and is prepared to shout about it, why wouldn’t you reward them for doing so? Starting an affiliate program is the best way to do that.

With that in mind, here’s a six-step process for launching an affiliate marketing program, covering everything from the affiliate software you use to the commissions you pay.

How does affiliate marketing work?

First off, let’s take a quick look at what affiliate marketing actually entails.

In a nutshell, it’s all about paying a commission to people who drive sales on your site by recommending your affiliate product or service and steering customers your way.

Whether or not you’re aware of it, you have encountered affiliate marketing before. You might even have bought something as a result of it. You can tell if you’ve stumbled across an affiliate link because it contains lots of information beyond the basic URL, such as the affiliate’s unique ID or site and the ID of the specific product or landing page they’re promoting:

Clearly, affiliate marketing is very much a game of two halves.

One-half is made up of the affiliates themselves – that is, the people earning affiliate commissions by promoting products and services through their content.

The other is the brands or companies running those affiliate marketing programs.

For instance, say you’re an insurance provider like Business Insurance USA that wants to tap into new audiences. So, the right approach is to launch an affiliate platform aimed at creators who already have an audience interested in your niche. For example, travel bloggers can push your travel insurance packages, while motoring sites can point drivers in the direction of your car insurance products.

That way, you get more sales, while your affiliates get rewarded for recommending your products. What’s not to like?

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6 Steps to making money with affiliate software

If you’re still with me at this point, I’m guessing you like the sound of affiliate marketing, and you’re eager to launch your own affiliate program. Now, here’s how to make it happen.

Step 1: Choose the right affiliate software

Just like how if you’re going to do email marketing at scale, you’ll likely need to invest in some bulk email service, you need to pick the right affiliate software if you’re serious about running an affiliate program.

There’s just far too much going on for you to handle it all yourself (unless you’re only planning to work with one or two affiliates promoting a tiny number of products).

So the first step to launching your affiliate offering is to choose the affiliate software that underpins it.

There are lots of options in the market. But be aware that some of those products come with hidden costs that aren’t sustainable unless you’re running a massive affiliate operation (which, presumably, you currently aren’t). Meanwhile, others have a lot of obscure terms and conditions that make life unnecessarily confusing for you and your affiliates.

Post Affiliate Pro is different. You pay a set monthly fee, with a choice of three pricing plans varying by the level of functionality you need, all of which allow for unlimited affiliates. That’s a good thing because you don’t want the scale of your program to be dictated by your choice of affiliate software.

What’s more, Post Affiliate Pro is offering a 14-day free trial, plus there are no setup fees and no contracts, so you can cancel at any time.

Step 2: Define the types of affiliates you want to work with

You might think that when it comes to getting people to promote your products, the more partners you onboard, the better.

However, that’s not necessarily the case. So rather than simply casting the net as wide as possible, you need to ask yourself what a “good” affiliate partner will look like for your brand.

Let’s take a look at a solid example of a quality, generalist affiliate in the form of Forbes Personal Shopper:

It’s a shopping service for Forbes readers – people who already trust the brand. Forbes searches premium retailers to identify products its audience will love, whether that’s non-chafing running shorts, hybrid mattresses, or air purifiers.

Forbes is a quality, trusted site that understands what its readers want. Now, suppose your audience intersects with that of Forbes. In that case, you’ll likely see more success from your affiliate activity by recruiting it (plus a handful of similar partners) than dozens of lower-quality, less-relevant affiliates.

In short, brands should always prioritize working with affiliates that are a strong fit for their products. Those affiliates will send more relevant traffic your way, refer more sales, and drive higher average orders.

So what makes for a strong affiliate partner? While the specifics may vary from one niche to another, generally, they’ll have three qualities:

A commitment to affiliate marketing. Many people start out as affiliates because they believe it’ll be a quick and easy way to earn passive income. But it just isn’t. A lot of successful affiliates spend a year or more building up a quality bank of content and generating traffic before they start making any money through affiliate marketing. If an affiliate isn’t in it for the long run, they’re not a good partner.

A solid game plan. The online world moves fast. Sites become popular, attract a ton of traffic, then burn out and become irrelevant as marketing trends (and search engine algorithms) change. Affiliates need a strategy to keep themselves relevant over time rather than rely on a single tactic or traffic source that might not work a year down the line.

A point of difference. There’s so much content on the internet. You need to carve out a niche as an affiliate – a reason for people to visit your si

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